true dat
“I just don’t understand how spending time with women has become such a soul-crushing burden for men. TiVo the damn game and watch your lady try on clothes for an hour. Who knows? You might even get to see her naked and stuff.”
The highs and lows of this year’s Super Bowl ads (AVClub.com)
“I’m sensing an anxious masculinity theme for the Superbowl commercials this year. I mean, we get it, dudes: You’re worried about being castrated by lavender scented candles and shopping with your lady friend. Go kill something, quick! And for the love of god, stop being nice to your girlfriend.”
Superbowl Sexism: Spineless, skirtless edition (Feministing.com)
Plus…
The overall theme of the commercials last night was so misogynistic it bordered on uncomfortable to watch. That said, there has been a recent cultural trend that cultivates a more overt manliness. Take for example the popularity of books like Rules for my Unborn Son, the readership of web sites like the Art of Manliness, and the existence of Tweetups for men — called Manups. It’s possible that ad agencies noticed this trend and saw dollar signs in it, but what they missed is that it is possible to be a man without being resentful of women.