going down, down, down…

The research paper rabbit hole. Right now I’m collecting information on holy minimalism/sacred minimalism, à la Arvo Pärt and John Tavener. And you know how it is when you have a stack of resources and still it’s just. not. enough.

I can stop anytime I want to. Honest.

R.I.P. Postum (1895-2007)

Postum Can

“Dark and hot — but caffeine-free — Postum has reigned for decades as the “Mormon coffee” among members of the LDS Church.

Well, it did until this fall, when it was discontinued by Kraft Foods and pulled off store shelves, leaving the hot wheat bran imbibers looking for a suitable substitute.

“It’s always a difficult decision to stop making a product, even when there is a very small-but-loyal user base,” said Renee Zahery, spokeswoman for Kraft Foods. “But the reason is that the demand for this product overall, both nationally and on a regional level, had continued to decline.”

That small-but-loyal fan base begs to differ and has been filling online blogs with Postum memories.

“Postum was a part of my childhood,” blogs William Morris, the creator of “A Motley Vision,” a site devoted to discussing Mormon arts and culture. “My mom is a fan, and us kids developed a taste for it. As a kid I saw it as something Mormon. Not as Mormon as Brigham tea, but much, much tastier.”

The product’s origin has nothing to do with Mormonism. It was developed in 1895 by Charles William Post, a Seventh-day Adventist who felt that caffeine was an unhealthy, addictive substance.”

Deseret Morning News (1/1/08)

Goodbye, Postum. You will be missed. Though, for those in withdrawal, there does seem to be a thriving Postum black market on eBay. One seller is asking for more than $70 for four unopened jars.